So there’s this thing called SEO, right?  Search Engine Optimization.

I am not very good at the internets in general, or SEO in particular.

But today, because I knew no one else would go there with that word, I used Rick Perry’s real estate name exactly as it appears in my article at the Voice.

Click the image to enlarge and see how the powers that be at Google decide that my article should, for once, be the first hit.

This is not the combination of words I’d have wanted for such an occasion. But there’s no need to be afraid to call things as they are.